Orange Capital

Four weeks

Duration

Figma

Tools

UX Researcher, UI Designer

Role

Virtual Accounts Redesign Project

Details

Background

Orange Capital is a specialized financial services platform dedicating to servicing payment facilitators in efficiently managing electronic payments. By offering seamless onboarding processes and robust reporting and risk check tools, Orange Capital ensures its payment facilitators can focus on growing their merchant base without operation hinderances.  

The Problem

Being a long standing financial service brand, Orange Capital is constantly competing with other similar services providers that offer the same tools to their payment facilitators. Because of this, they are seeking to update their old website to feature more modern aesthetics that better appeal to their clients. They are also hoping to reduce the accumulation of redundant tools and information that are not often used by payment facilitators on the day to day basis to give a more seamless and efficient user experience. The need arises for a more streamlined UI redesign that addresses these issues, ensuring comprehensive merchant management and accurate reporting/risk assessment.

I have been tasked specifically to update the virtual accounts page to better report gross income, net income, fees, refund and hold amounts for the day. 

Market Research

Main Insight Essentials:
  • Emphasis on Reporting Capabilities
  • Integration and Customization
  • User-friendly interface

User Interviews

Main Insights
  • Scalability and Reliability
  • Customization
  • Modern and Easy to Navigate UI

Empathize

The User Persona

The Problem Statement

Emma Park is a Senior Account Manager who needs a modern, streamlined virtual accounts page because the current outdated and cluttered interface hampers her ability to efficiently access and report critical financial data. Orange Capital's inefficient platforms affects productivity and the ability to provide accurate, timely reports. To remain competitive and better serve clients, Orange Capital needs a modern, streamlined UI that enhances user experience and eliminates unnecessary tools.

Define

View Full User Persona Details

Low-Fi Wireframes

Ideate

Feature Ideation List

User Flow

The Solution

Tests and Iteration Summary

Mid-Fi Prototype

Hi-Fi Prototype