Four weeks
Duration
Figma, Wix
Tools
UX Researcher, UI Designer
Role
Individual Contract Work
Details
Background
UGC Anagha is a social media brand owned by content creator and influencer Anagha Ahire. She performs contracting work for brands that seek help creating ads for their product or service. From health and wellness to beauty and fashion, Anagha strives to create both product photography and videos that drive audience engagement and sales.
The Problem
As an established brand, UGC Anagha succeeds in growing her numbers when it comes to social media presense and getting brand awareness, but lacks a proper website to showcase her portfolio in. Her current canva website contains a free flow of her work, pricing, and about me all in one page, causing the user to scroll up and down in search of the content they are seeking to consume. She is looking to rebrand and revamp her website to better suit her developing style as a content creator and create a more user friendly UI for brands to easily find what they are looking for, thereby generating more sales.
Their wish: A website that showcases her best work and established brand identity to better pitch to brands that need assistance in creating ads for their products and services.
Market Research
User Interviews
Empathize
The User Persona
The Problem Statement
Define
View Full User Persona Details